Nakato Hirakubo, D.P.S.

Associate Professor 

Marketing and International Business

Department of Economics

Brooklyn College

For information about the Brooklyn College Business Program: click here.

 Education:

Teaching Experience:

• Associate Professor of Marketing and International Business, Brooklyn College of the City University of New York, 1/2006 - Present.
• Assistant Professor of Marketing and International Business, Brooklyn College of the City University of New York, 9/2001 - 12/2005.
• Assistant Professor, Department of Business, St. Peter's College, New Jersey, 1997 - 2001.

Publications:

Books

·         Consumer Behavior (Tokyo: Diamond Publishing, May 2005).

·         The New Consumerism: Current Trends in American Advertising (Tokyo: Nihon Jitsugyo Publishing, October 2002) [with K. Matsumae] .

·         Nikkei BP MBA Series: MBA Marketing (Tokyo: Nikkei Book Publishing, October 2001).

·         Marketing: Management's Guiding Philosophy (Tokyo: Nihon Jitsugyo Publishing, August 2000).

 A Chapter

·         “Innovation and Organization: Success Factors,” In Mackenzie and Rosenberg (Eds.), Emerging Theories for Educators and Practitioners. Cambridge Scholars. [with J. Frankenstein].  (Forthcoming)

Refereed Journal Articles

·         "Kozy Shack: A Rice Pudding Company," 2003 Annual Advances of Business Cases, December 2004, 35-46. [ with Merz, Wesley, and Dewar, Alicia ].

·         "Enigma of the Japanese Luxury Goods Market," The Journal of International Marketing and Marketing Research, Vol. 27, No 2, July 2002, 81-85 [with M. Kublin and R. Kanematsu].

·         "Dot-Bombs: Lessons from the Dot-Com Debacle," The Journal of Internet Commerce, Vol. 1, Spring 2002 [with Hershey H. Friedman].

·         "The Myth of Japanese Buyer-Supply Alliances,"  The Mid-American Journal of Business, Vol. 15, Fall 2000, 85-92 [with M. Kublin and M. Topol].

·         "The End of Lifetime Employment,"  Business Horizons, Vol. 42, November-December 1999, 41-46.

·         "Industrial Source Selection Criteria"  International Journal of Purchasing and Material Management , Vol. 34, Spring 1998, 19-24 [with M. Kublin].

·         "The Best and the Next Best:  The Two-Tiered Approach to Recruitment by Japanese Employers,"  The Journal of Career Planning and Employment, Vol. 53, March 1993, 64-67.

      Refereed Conference Proceedings

·         “AdPack: A New Advertising Medium,” Society for Case Research 29th Annual Summer Case Writer’s Workshop, July 2007.

·         "Innovation and Organization: Success Factors," 2006 Northeast Business & Economics Association Annual Conference, October 2006.

·         "TTP EZ Cutter," Society for Case Research 26th Annual Summer Case Writers’ Workshop, June 2004.

·         "Developing a Growth Strategy for a Small Apparel Firm," Society for Case Research 26th Annual Summer Case Writers’ Workshop, June 2004.

·         "Kozy Shack: A Rice Pudding Company," Society For Case Research 24th Annual Summer Case Writers’ Workshop, June 20, 2002 [with Wesley B. Merz and Alicia Dewar].

·         "Convenience Stores in Japan," Spring 2002 Marketing Management Association Conference, February 2002 [with M. Kublin and R. Kanematsu].

·         "Japan’s Post Bubble Consumers," Emerging Issues In Business & Technology, November 2001 [with M. Kublin].

·         "The Challenge of a Small Japanese Apparel Firm," Society For Case Research 21st Annual Summer Case Writer's Workshop, July 17, 1999 [with J. Lawson].

·         "A Scale for Comparing U.S. and Japanese Engineering Purchase Manager's Selection Criteria," New England Business Administration Association Conference, November 4, 1997 [with B. Judd and M. Kublin].

Invited Articles 

        Sendenkaigi: Marketing and Creativity

·         “Starbucks Coffee’s Expansion Strategy,” No. 721, August, 2007,

·         “NCAA Basketball Tournament,” No719, June 15, 2007, 122-123. 

·         “Advertising War in the Insurance Industry,” No. 715, April 15, 2007, 122-123.

·         “A Fall of Car Dealers,” No. 711, February 15, 2007, 76-77. 

·         “Military Recruitment,” No. 707, December 15, 2006, 119-121.

·         "Decision Making Model," No. 703, October 15, 2006, 119-121.

·         "Consumer Behavior and Brand Extension," No. 699, August 15, 2006, 119-121.

·         "Video on Demand," No. 695, June 15, 2006, 119-121.

·         "Digital Video Recorders," No. 691, April 15, 2006, 119-121.

·         "Brand Extension," No. 687, February 15, 2006, 119-121.

·         "In-Store Marketing," No. 683, December 15, 2005, 119-121.

·         "Billboards in New York," No. 679, October 15, 2005, 143-145.

·         “Radio Advertisement in New York,” No. 675, August 15, 2005, 119-121.

·         “Social Class and Lifestyle,” No. 671, June 15, 2005, No. 671, 119-121.

·         “The Influence of Uniforms on Corporate Image,” No. 667, April 15, 2005, 77-79.

·         “Bose Speakers and Consumer Attitude,” No. 664, March 2005, 48-50.

·         “Consumer Perception and Advertisement,” No. 662, January 2005, 49-51.

·         “Corporate Social Responsibility and Cause Marketing,” No. 660, November 2004, 65-67.

·         “Personal Communication,” No. 658, September 2004, 59-61.

·         “Integrated Marketing Communications: A New Model,” No. 656, July 2004, 61-63.

·         “Tie-in Advertisement,” No. 654, May 2004, 179-181.

         Stile: Style

·         "New York Opera Scene Part II," Stile, No.4, September 2006, 21.

·         "New York Opera Scene," Stile, No.3, June 2006, 21.

·         "Parking Your Car in Manhattan," Stile, No.2, February 2006, 21.

·         “A New Trend in Manhattan Retaining,” Stile, No. 1, November 2005, 21.

 Other Presentations

·         "How Much is Too Much for a CEO to Earn?" The Seventh Annual Faculty Day at Brooklyn College, May 2003.  

·         "The Traditional College Major: Not Dead, Not Buried," The Sixth Annual Faculty Day at Brooklyn College, May 2002.

Miscellaneous

·         “Customer Oriented Management,” Management Report, No. 568, April 2002.

·         “Japan's New Education Policy,” Bungeishunju, Vol. 80, July 2002, 461-462 (Letter to the Editor).

·         “A New Management Key Word,” Bungeishunju, Vol. 78, April 2000, 441-442 (Letter to the Editor).

·         “A Brand Extension Strategy: Where is Mercedes Headed?” Car Graphic, Vol. 468, March 2000, 290 (Letter to the Editor).

·         “An Analysis of Japanese Market: Consumer, Distribution System, and Market Structure,” (Working Paper) Pace University, January 1992.

Invited Presentations:  (talks, lecture series, exhibits, performances, etc.)  

·         “Most Prominent Japanese in New York,” by Yuki Hyodo, February 9, 2005. (Interview)  

·         “Corporate Training in the Advertising Industry,” AdverTimes, August 25, 2004. (Interview)  

·         “Lecture on Marketing in English,” BBT Channel 757, January 2004. (TV)     

·         “Charismatic Instructor,” Nikkei Career Magazine, November 2003. (Interview)

·         “Lecture on Marketing,” BBT Channel 757, August 2003. (TV)

·         “Lecture on Strategic Marketing,” BBT Channel 757, January 2003. (TV)

·         “Lecture on Consumer Behavior,” BBT Channel 757, August 2002. (TV)

·         “Snow Brand Milk Poisoning,” Management Report. September 2000. (Interview)          

Areas of Expertise:

• International Business and Marketing
• Strategic Marketing
• Consumer Behavior
• Advertising and Promotion
• Retailing
• New Product Development and Innovation

Honors/Awards/Professional Associations:

• Faculty Fellowship, St. Peter’s College, 2001.
• Doctor of Professional Studies Award, Pace University, 1995.
• American Marketing Association Doctoral Consortium Fellow, 1995.
• Member:
  • American Marketing Association
  • Association for Consumer Research
  • Society for Case Research
  • Association for Spirit at Work
• Listed in Who's Who Registry of Global Business Leaders (1993), Marquis Who's Who in the East (1994).
• Reviewer (ad-hoc) since 1998 for The Journal of Supply Chain Management and International Journal of Purchasing and Materials Management.

(Updated: 7/16/2007)