Education:
Doctor of
Professional Studies (D.P.S.) in Marketing and International Business,
Pace University, New York, 1995
Dissertation: A Comparative Study of Japanese and
U.S. Buyer-Supply Relationships: The Case of Electronic Components
Procurement.
M.B.A., The University of New Haven, 1988.
B.S. in Marketing,
Central Connecticut State University, 1986.
Teaching Experience:
Associate Professor of Marketing and International Business, Brooklyn College of the City University of New York, 1/2006 - Present.
Assistant Professor of Marketing and International Business, Brooklyn College of the City University of New York, 9/2001 - 12/2005.
Assistant Professor, Department of Business, St. Peter's College, New Jersey, 1997 - 2001.
Languages:
Fluent in English and Japanese.
Publications:
Books
Consumer Behavior (Tokyo: Diamond Publishing, May 2005).
The New Consumerism: Current Trends in American Advertising (Tokyo:
Nihon Jitsugyo Publishing, October 2002) [with K. Matsumae] .
Nikkei BP MBA Series: MBA Marketing (Tokyo: Nikkei Book
Publishing, October 2001).
Marketing: Management's Guiding Philosophy (Tokyo: Nihon
Jitsugyo Publishing, August 2000).
A Chapter
“Innovation and Organization: Success Factors,” In Mackenzie
and Rosenberg (Eds.), Emerging Theories for Educators and Practitioners.
Cambridge Scholars. [with J. Frankenstein].
(2007), pp. 131-133.
Refereed Journal Articles
“The Importance of
Happiness in the Corporate Environment,” Business
Research Yearbook, April 2008 [with Davis, Craig].
"Pocket Tissue: A
New Advertising Medium in the U.S.," 2007 Annual Advances of
Business Cases, 2008, 440-456 [with Davis, Craig].
"Kozy Shack: A Rice
Pudding Company," 2003 Annual Advances of Business Cases, 2004,
35-46 [with Merz, Wesley, and Dewar, Alicia ].
"Enigma of the
Japanese Luxury Goods Market," The Journal of International
Marketing and Marketing Research, Vol. 27, No 2, July 2002, 81-85 [with
M. Kublin and R. Kanematsu].
"Dot-Bombs: Lessons
from the Dot-Com Debacle," The Journal of Internet Commerce,
Vol. 1, Spring 2002 [with Hershey H. Friedman].
"The Myth of
Japanese Buyer-Supply Alliances," The Mid-American Journal of
Business, Vol. 15, Fall 2000, 85-92 [with M. Kublin and M. Topol].
"The End of
Lifetime Employment," Business Horizons, Vol. 42,
November-December 1999, 41-46.
"Industrial Source
Selection Criteria," International Journal of Purchasing and
Material Management, Vol. 34, Spring 1998, 19-24 [with M. Kublin].
"The Best and the
Next Best: The Two-Tiered Approach to Recruitment by Japanese
Employers," The Journal of Career Planning and Employment,
Vol. 53, March 1993, 64-67.
Refereed Conference
Proceedings
A Next Generation CRM
Program. Presentation at the Society for Case Research 30th Annual Summer
Case Writer's Workshop, Highland Heights, KY, July 10-12, 2008 [with C.
Davis].
To Continue or To Close:
A Small Retailer’s Dilemma. Presentation at the Society for Case
Research 30th Annual Summer Case Writer's Workshop, Highland Heights,
KY, July 10-12, 2008 [with C. Davis].
“The use of human
flourishing theory in advertising,” Association
for Education in Journalism and Mass Communication (AEJMC) Midwinter
Conference, Pittsburgh, PA. February 28-March 1, 2008 [with C. Davis].
“AdPack: A New
Advertising Medium,” Society for Case Research 29th Annual Summer Case
Writer’s Workshop, July 2007.
"Innovation and
Organization: Success Factors," 2006 Northeast Business &
Economics Association Annual Conference, October 2006.
"TTP EZ
Cutter," Society for Case Research 26th Annual Summer Case
Writers’ Workshop, June 2004.
"Developing a
Growth Strategy for a Small Apparel Firm," Society for Case Research
26th Annual Summer Case Writers’ Workshop, June 2004.
"Kozy Shack: A Rice
Pudding Company," Society For Case Research 24th Annual Summer Case
Writers’ Workshop, June 20, 2002 [with Wesley B. Merz and Alicia Dewar].
"Convenience Stores
in Japan," Spring 2002, Marketing Management Association Conference,
February 2002 [with M. Kublin and R. Kanematsu].
"Japan’s Post
Bubble Consumers," Emerging Issues In Business & Technology,
November 2001 [with M. Kublin].
"The Challenge of a
Small Japanese Apparel Firm," Society For Case Research 21st Annual
Summer Case Writer's Workshop, July 17, 1999 [with J. Lawson].
"A Scale for
Comparing U.S. and Japanese Engineering Purchase Manager's Selection
Criteria," New England Business Administration Association
Conference, November 4, 1997 [with B. Judd and M. Kublin].
Areas of Expertise
International Business and Marketing
Strategic Marketing
Consumer Behavior
Advertising and Promotion
Retailing
New Product Development and Innovation
Honors/Awards/Professional
Associations:
Faculty Fellowship, St. Peter’s College, 2001.
Doctor of Professional Studies Award, Pace University, 1995.
American Marketing Association Doctoral Consortium Fellow, 1995
Member:
American Marketing Association
Association for Consumer Research
Society
for Case Research
Association for Spirit at Work
Listed in Who's Who Registry of Global Business Leaders (1993), Marquis Who's Who in the East (1994)
Reviewer (ad-hoc) since 1998 for The Journal of Supply Chain Management and International Journal of Purchasing and Materials Management.
(Updated: 12/8/2008)