Brooklyn College Robert Friend Adjunct Lecturer, Marketing for Performing Arts Management Robert B. Friend has extensive experience in strategic and financial business operations with significant expertise in fundraising, marketing, sales and technology. He has over twenty-five years of professional leadership in the non-profit and commercial arts, entertainment and arts technology industries and has worked with and consulted for performing arts organizations throughout the North America and Europe assisting them in strengthening their financial base through enhanced audience development, marketing, fundraising and technology-based services and initiatives. Robert currently serves as the Vice President of Sales and Marketing for Choice Ticketing Systems, a leading entertainment ticketing, marketing and fundraising management system for the non-profit performing and visual arts market. He currently is an Adjunct for the Brooklyn College Department of Theatre Graduate Training Program for Performing Arts Management where he co-teaches the course Marketing the Performing Arts, and is a principal consultant for Strategic Entertainment Group focusing on fundraising, marketing, sales and technology strategies for the entertainment industry. He has served as Executive Director for Young Audiences of Connecticut, as Director of Institutional Advancement for the Garde Arts Center in New London, Connecticut, as the Director of Marketing and Operations for the California-based La Jolla Playhouse, and as Associate Director of Marketing for Connecticut’s Tony Award-winning Long Wharf Theatre. Robert is a graduate of Emerson College in Boston, Massachusetts and resides in Madison, Connecticut with his wife Maribel and their three children – Alyssa, Brianna , and Edward. Brooklyn College Faculty Brooklyn College