Robert Friend
Adjunct Lecturer, Promotion and Marketing for the Performing Arts (Vice President, Business Development & Strategy, Patron Technology)

Robert Friend (Brooklyn College)


BA, Emerson College

Robert B. Friend has extensive experience in strategic and financial business operations with significant expertise in fundraising, marketing, sales and technology. He has over 25 years of professional leadership in the nonprofit and commercial performing arts, sports and arts technology industries and has worked with and consulted for entertainment organizations throughout the North America assisting them in strengthening their financial base through enhanced audience development, marketing, fundraising and technology-based services and initiatives.

Robert currently serves as the Vice President of Business Development & Strategy for Patron Technology, a leader in revolutionizing the arts industry through world-class customer relationship management (CRM), ticketing, fundraising and e-marketing technology. He is an Adjunct Lecturer for both the Brooklyn College Graduate Training Program in Performing Arts Management and the graduate program at the University of North Carolina School of the Arts where he teaches the course "Advanced Marketing Strategies for the Performing Arts." He also serves as a principal consultant for Strategic Entertainment Group focusing on fundraising, marketing, sales and technology strategies for the entertainment industry. He has served as Executive Director for the Mohegan Wolves of the Arena Football2 League, as Executive Director of Young Audiences of Connecticut, as Director of Institutional Advancement for the Garde Arts Center in New London, Connecticut, as the Director of Marketing and Operations for the California-based Tony Award-winning La Jolla Playhouse, and as Associate Director of Marketing for Connecticut’s Tony Award-winning Long Wharf Theatre. Robert serves on the Board of the League of Historic American Theatres, and is a graduate of Emerson College in Boston, Massachusetts where he is a Past President of the Emerson College Alumni Association and is currently a member of the Emerson College Board of Trustees. He resides in Madison, Connecticut with his wife Maribel and their three children – Alyssa, Brianna, and Teddy.